La Presse announces new creative media service

La Presse, Canada’s largest French-language broadsheet newspaper, is offering advertisers a new creative media service. Jean Durocher, vice-president sales and marketing, says the new service will strengthen the collaboration between the print newspaper and new media platforms using a team of media advisors who will assist advertisers and agencies in the development of campaigns both in print and online.Robert Duhamel has been appointed to direct the new initiative while maintaining his current position as general director of Cyberpresse.

Click here to read more