NADbank: Daily newspapers reach 77% of adults

NADbank’s latest readership numbers confirm that daily newspapers continue to be a vital source of news, information and entertainment for consumers in seven of Canada’s largest and most competitive markets. In Toronto 76% of adults 18+ read either a printed or online edition of a daily newspaper each week. Readership results for other markets are 77% in Montréal, 79% in Vancouver, 79% in Ottawa-Gatineau, 78% in Calgary and 78% in Edmonton. Online readership is highest in Ottawa-Gatineau (30%) followed by Toronto (25%) and Calgary (25%). Today’s release provides members with access to new readership results for 31 Canadian daily newspapers. Readership data is also available for 60 community newspapers in 33 markets and product/retail/lifestyle information in 22 markets.

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