ABC to provide audited mobile audience metrics in Canada

The Audit Bureau of Circulations is working with Toronto-based Polar Mobile, to provide independently audited mobile usage data from smart phones, tablets and mobile browsers for publications in the U.S. and Canada. Polar has developed more than 400 apps across Apple, BlackBerry and Android devices for top publications. The mobile market has becoming increasingly important for publishers, according to a recent ABC survey, with 79 per cent of larger newspapers now formatting their sites for mobile devices.

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