Newspapers Canada is proud to present a brand new 2011 study on the purchasing habits of Canadian consumers.
Media planners generally target urban Canadians with their newspaper buys, and they should continue to do so while not overlooking a further opportunity: rural Canadians.
On Thursday, May 19, this new research will be presented during a free webinar with speaker Suzanne Raitt, vice-president marketing and innovation for Newspapers Canada. All webinar attendees will be able to ask questions following the presentation and will also receive PowerPoint slides and a PDF documenting the research. For those who do not attend the webinar, research will be released in the May 25 edition of News on News.