As senior vice-president and head of strategic marketing at Singapore’s largest media company, Geoff Tan’s responsibilities include new-business modeling, formulating innovative sales initiatives, championing a Print-Plus business strategy harnessing new technologies, and evangelizing integrated media ideology to advertisers.
Tan spoke about Singapore Press Holdings’ revenue generating initiatives at the opening plenary, Strategies for Multiple Platforms, during the INK+BEYOND newspaper conference in April 2011. For a summary of the session click here.
Following his presentation, he shared his insights on SPH’s innovative new business strategies during a video interview with Newspapers Canada.
Interviewer: Kendall Walters
Editor: Phill Roh