IAB: Online ad spending reaches $2.23 billion in 2010

A new study by the Interactive Advertising Bureau of Canada reports that online advertising revenues in this country surpassed expectations, reaching $2.23 billion in 2010, up 23 percent from the previous year. According to the 2011 Daily Newspapers Q2 Revenues report just released by Newspapers Canada, daily papers also saw a 23 percent increase in online revenues, posting double-digit gains for the second quarter in a row over the same period last year.

CNA and CCNA members can view the Q2 2011 Revenues report in the Members Area—please note: you must be logged in to view this section of the Newspapers Canada website.

The IAB also report forecasts that Online Advertising Revenue in Canada will grow to $2.6 billion in 2011—an estimated 16% increase over 2010 actuals.This forecast includes a 17% increase to $500 million for French Publishers’ Online Advertising Revenue. For the first time, Canada’s online market share slightly outperformed that of the U.S. market, with a 15.9% growth, compared to 15.4% in the U.S.

Read the IAB Canadian Online Advertising Revenue Survey »