Innovation expert Clark Gilbert to speak at INK+BEYOND 2012

Clark Gilbert, president and CEO of the Deseret News Publishing Company and Deseret Digital Media, was recently named "Innovator of the Year” by Borreal Associates after transforming Utah’s longest running business into one of North America’s fastest growing newspapers, both in print and online. On Friday, April 27, Gilbert will share his cost-management strategies and insights on media innovation at the 2012 INK+BEYOND conference in Toronto. Using his theory of "disruption economics” to pinpoint the cost of each story, Gilbert will show conference delegates how the news organization achieved a more cost-effective editorial output.

Newspaper executives looking to optimize their finances won’t want to miss this innovation expert discussing his radical new approach to cost-management.


Want to learn more about the educational sessions, social events and awards galas happening at this year’s national newspaper conference? Click here to learn more about the INK+BEYOND conference programming.