Newspapers Canada is excited to launch our new print and online advertising campaign for your newspaper’s use. Recently, Newspapers Canada began advertising in media trade publications including Marketing, Strategy/Media in Canada and Infopresse in both their print and e-newsletter publications. The same campaign is now available for newspapers to use in their publications.
The goal of the campaign is to highlight that our readership is very strong in a positive and upbeat way to potential advertisers. Unfortunately, there is a lot of false information about newspapers out in the public arena, most of from the United States, and it does not apply to the Canadian market. It was agreed that we should highlight the industry and our strength.
The campaign currently has the Newspapers Canada logo on it. Newspapers are welcome to add their own logo to these executions as well.
If you have any questions about the campaign please contact Suzanne Raitt, vice-president of marketing and innovation, Newspapers Canada at firstname.lastname@example.org or 416-923-3567.