Newspapers Canada has undertaken exciting new research on the Canadian newspaper industry. The goal of this research is to demonstrate that newspaper brands touch Canadians at different times throughout the day in different formats: print, online, tablet and phone.
Also we highlight the nuances by major demographic group: Young Adults (18-34 years), Moms, Boomers (45-65 years) and Business Decision Makers. Throughout the year, Newspapers Canada will be releasing pdf summaries by demographic group.
The PowerPoint (in pdf format), highlighting all groups, is now available on our website: Click here to access the research.