Discover Saint John: Proving Newspapers Work in Print and Online

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The Challenge: Trampoline Branding provides strategic and creative solutions to its advertising clients. One of these clients, Discover Saint John, was faced with the fact that it was not always a top of mind destination. But when people were informed more about it, they became quite interested in what the city had to offer. The challenge was to find a compelling way to reach out to Canadians.

The Objective: Discover Saint John had just re-branded and it wanted to highlight its new positioning as well as, of course, feature the destination. Its goal was to engage Canadians and encourage them to visit the region.

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