Boomers: Print newspaper lovers

Newspapers Canada recently undertook a study to understand how different devices are being used to read newspapers by various demographic groups. The research shows that eight in 10 "Boomers" (45 to 65-year-olds) have touched a newspaper brand in the last week, with 63 percent reading a print version.

Click here for a PDF detailing readership research on Boomers: Print Lovers »