Yogurt newspaper campaign shows how print can enhance TV advertising

Newspapers Canada highlights research from around the world to offer a global perspective on newspaper innovation. Our latest case study is from Jalna yogurt in Australia. When the company added newspaper advertising to its existing television campaign, consumer commitment and intent to trial increased by 56 percent and sales grew by eight percent.

The advertiser states, “A great example of how newspapers can help build a brand as well as drive sales hard!”

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