Total community newspaper advertising revenue in 2011 is more than $1.2 billion, a 3.1% increase over 2010, according to the latest annual revenue survey conducted for the Canadian Community Newspapers Association (CCNA).
Print advertising revenue represents the majority of revenue at more than $1.1 billion and the balance is online revenue at $43.7 million. Both print and online revenue have increased over 2010, with online revenues soaring 35.6% over last year.
Circulation revenue remains fairly flat compared to 2010 at almost $43 million. This represents an increase of 0.5% over last year. Increases were noted in all provinces/territories except Ontario, Yukon, Nunavut and Northwest Territories.
The survey was conducted among community newspapers across Canada in early 2012. Data was collected from a number of sources, including the corporate chains, independently owned newspapers, and regional newspaper associations affiliated with the CCNA.
This year the study scope was expanded to include revenue from flyers/inserts as well as print advertising revenues in national, local and classified categories, online revenues and circulation revenues.
Please note, this report is for internal use only and is restricted to CCNA members. You must be logged in to view the 2011 Community Newspapers Revenue Report.
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For more information:
Director of Research