Newspapers invited to participate in Retail Advertising supplement

Strategy magazine will be publishing its 5th annual sponsored supplement featuring the Retail Advertising industry in the December/January issue, and newspapers are invited to participate. The supplement will be distributed throughout strategy’s national circulation and will be promoted through advertising within the Media in Canada daily newsletter.

Retail Advertising is in the middle of a revolution. Retailers, Brand Marketers and their Agency Partners are working closer now than ever before trying to figure out key issues such as when to use traditional, digital, social and mobile media to drive the shopper on their path to purchase in order to win. Change in media consumption is a constant and mobile is changing everything. With the development of near-field communication, digitization of sampling and mobile couponing the industry has a lot of room to grow.

How will these new technologies work with traditional forms of retail advertising in order to influence the shopper? Tell your company’s story through a detailed interview process as Strategy explores how new technologies and media are changing retail advertising and the role that more traditional methods continue to play.

The booking deadline is November 9. For details email or call 416-408-2300, ext. 248.