Audit Bureau of Circulations is now the Alliance for Audited Media

The Audit Bureau of Circulations (ABC) has rebranded as the Alliance for Audited Media (AAM). The new brand identity reflects the 98-year-old organization’s ongoing evolution and its expansion into digital audit services and cross-platform reporting. Along with a new name, the rebranding initiative also includes a new logo and new company websites in both Canada and the U.S.

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