Newspapers Canada reports quarterly on daily newspaper revenues in three categories: print advertising, online/mobile advertising and circulation. Data for 2012 Q4 shows that online advertising has increased compared to 2011 Q4 and that mobile advertising continues to grow dramatically with a year over year increase of 83.2%. Revenue in print advertising is flat (+0.3%), with a strong Q3 performance accounting for the annual increase of 2.5% over last year. Total revenue for 2012 comes in slightly higher than 2011 with a 1.3% increase, representing a net dollar volume gain of $38,017,000.
The 2012 Q4 revenues report is available to members of the Canadian Community Newspapers Association (CCNA) and the Canadian Newspaper Association (CNA) on the Members-Only Reports webpage under the Members Area of the Newspapers Canada site.
You must be logged in to view the report. If you do not have a user name and password, click here to create a Newspapers Canada member account. Please note that all newspaper revenue information is intended for internal use only.
This quarterly survey is conducted on behalf of Newspapers Canada by Borrell Associates and provides a high level view of daily newspaper industry revenues. The survey is conducted online and participating newspapers represent 98% of total daily newspaper circulation.
If you have any questions about the information in this report please contact:
Director of Research