Case Study of the Week: Cineplex SCENE Card

Scotiabank-Cineplex wanted to attract new members to its Cineplex SCENE card customer loyalty program and also promote the added-value rewards available to existing card-holders. The company chose newspaper advertising to target the movie-going public with its message. Their successful campaign effectively built awareness about the various benefits of the reward program and resulted in a significant increase in new member applications for the Cineplex SCENE card.

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