La Presse to launch free digital edition this April

Montreal-based daily La Presse is launching a new daily digital edition of the newspaper on April 18. The La Press+ app will be made available free-of-charge for digital tablet devices. In explaining why La Presse has decided to go with this subscription model, president and publisher Guy Crevier said, “Making the news available free is now a well-entrenched practice in the digital universe and indeed, we believe, an irreversible phenomenon.”

The print version of La Presse has a readership of 800,000 and the site attracts 2.7 million unique visitors per month.

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