PC: Right-click image (Mac: click and hold) to download this case study.

The Challenge: To breakthrough with a Scotiabank message during the competitive RSP season.

The Objective: To be more impactful than ever, both through use of creative and media, in order to get the attention of Canadians.

The Plan: Scotiabank’s RSP campaign was designed to target all adults. Based on this, newspapers, newspaper sites, television and outdoor were used to deliver the message.

To download:

  • PC: Right-click on image. Then click on “Save Target As.”
  • MAC: Click and hold on image. Then click on “Save Link As.”