The Challenge: To breakthrough with a Scotiabank message during the competitive RSP season.
The Objective: To be more impactful than ever, both through use of creative and media, in order to get the attention of Canadians.
The Plan: Scotiabank’s RSP campaign was designed to target all adults. Based on this, newspapers, newspaper sites, television and outdoor were used to deliver the message.
- PC: Right-click on image. Then click on “Save Target As.”
- MAC: Click and hold on image. Then click on “Save Link As.”