Newspapers Canada has created a database of over 30 case studies showcasing a diverse variety of newspaper advertising success stories. These case studies demonstrate the effective use of print (including advertorial, covering the front of the paper, frequency), print plus web, and innovative undertakings (e.g. a social media program, augmented reality) across a number of different categories including automotive, travel, retail, telecommunications, education, packaged goods and more.
Marketing materials are provided as PDF files, making them easy to share and download. Members are welcome to add them to their own presentations and distribute them via email.