PC: Right-click image (Mac: click and hold) to download this case study.

The Challenge: Mount Saint Vincent University wanted to ensure high school students saw them as an attractive option for post-secondary education—particularly locally.

The Objective: To increase the number of applications from high school students by encouraging them to see and hear what the University had to offer.

The Plan: The plan was to target youth directly while also remembering that their parents were part of the process—and could influence them. A multimedia plan was developed which targeted youth in their environment (e.g. cinema posters, malls and in-school posters). As well, local newspapers and postcards (open house invitations) were used to reach both audiences—parents and teens.

To download:

  • PC: Right-click on image. Then click on “Save Target As.”
  • MAC: Click and hold on image. Then click on “Save Link As.”