PC: Right-click image (Mac: click and hold) to download this case study.

The Challenge: To demonstrate to Canadians that while their individual behaviour changes on the environmental front have been making a difference, the root causes of climate change (including transportation and manufacturing of our energy) continue to be an issue.

The Plan: With the goal of reaching a broad cross-section of Canadians, a media plan was created using reach vehicles of television and newspaper combined with the targeted use of magazine and online sites.

To download:

  • PC: Right-click on image. Then click on “Save Target As.”
  • MAC: Click and hold on image. Then click on “Save Link As.”