NADbank releases mid-year readership study for daily newspapers

Canadians continue to be avid readers of newspaper across multiple platforms according to the latest readership study released by Newspaper Audience Databank (NADbank). Almost eight in 10 Canadians read a newspaper in print or online every week, while 50 to 60 percent of Canadians read a newspaper every day. For the first time ever, total weekly readership across all platforms in the million + markets has topped 10 million.

Halifax and Winnipeg have the highest weekly readership, at 84 percent and 83 percent respectively, followed by Montreal at 80 percent. Digital readership continues to be strong, despite a number of the newspapers having instituted access via paid subscription. Weekly Digital reach ranges from 29 to 39 percent, with Halifax as the top digital readership market, followed by Winnipeg, Montreal and London.

Click here to read the complete 2012/13 Mid-Year readership results » 

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