Newspapers embrace augmented reality

Augmented Reality (AR) is being used newspapers across the country. What is it? How does it work? By downloading an AR app to a mobile device (such as a tablet or smart phone), readers can then use their device to scan AR-enabled print ads and editorial to unlock digital content – a video, an offer, a link and more. This new technology enhances the reader’s experience.

Take a look at some examples of what has been done to date: