Learn how to access valuable audience insights through social media analytics

Social media provides a wealth of free information about your readers, but is your newspaper making effective use of this data? On December 10, Steve Buors and Jen McDonnell from Reshift Media will lead a one-hour webinar presentation on social media analytics for marketing, editorial and research executives and managers.

Facebook, Twitter and other social networks collect an incredible amount of audience information that your organization can access either directly through built-in tools or via free dashboards. Buors and McDonnell will offer their expert insights on what information the major sites capture, how you can access it, and what data you should focus on.

You’ll also hear how to combine this information with your own website analytics to gain even more reader behaviour and segmentation data.

Sign up for this valuable online training session for just $25.00 ($50.00 for non-members). And don’t worry if you can’t attend the live session, we’ll send all registrants a digital recording of the webinar so you can view the presentation at your convenience.

Click here to register for Social Media Analytics for Marketing Leaders »

Hear what our members are saying about Newspapers Canada’s training webinars:

  • "This webinar really started a dialogue and gave us some vision for using social media. Thank you!"
  • "The speakers were knowledgeable and well prepared."
  • "Informative—Looking forward to more."

To learn more about the Newspapers Canada webinar series, contact Tina Ongkeko at tongkeko@newspaperscanada.ca or visit www.newspaperscanada.ca/webinars.