Study shows newspapers drive purchase decisions

Newspapers Canada recently undertook research to prove the power of newspapers in the consumer purchase decision funnel. In a study of 1,000 Canadian adults, researchers found news brands (print and digital) are what consumers turn to most as they research, plan, and make purchases.

Suzanne Raitt, vice-president of marketing and innovation, shares the details of the research study in her latest blog post for INMA.

Read more »