Canadian newspapers among the finalists at annual INMA Awards

A number of Canadian newspapers are nominated among the 90 finalists at the 2014 INMA Awards, hosted by the International News Media Association.

Now in its 79th year, the sales and marketing competition honours outstanding promotional initiatives among news media companies from around the world. The awards recognize the global news industry’s efforts to energize brands, stimulate audiences, innovate in product development and grow revenue.

  • The Calgary Herald is nominated for Best Public Relations or Community Service Campaign for “The Flood of 2013: A Community Service Campaign,”
  • The Windsor Star is nominated for “The Transformation of a Lifetime” in the Best Use of an Event to Build News Brand category.
  • The Chronicle Herald and La Presse are both nominated for Best New Mobile App or Website,
  • Winnipeg Free Press is a finalist in the Best New Mobile Service category for its mobile augmented reality and image recognition platform “Blippar.”
  • In the Best Marketing Solution for an Advertising Client category the Toronto Star is nominated for Go Beyond and the Winnipeg Free Press is nominated for its integrated marketing campaign for Travel Manitoba.
  • Finally, Postmedia’s Gastropost is nominated in the Best Idea or Innovation to Create New Profit Centers category.

First-place recipients will be announced at the INMA Awards Dinner on May 13 at the conclusion of the 84th Annual INMA World Congress at the Fairmont Hotel in San Francisco.

Source: INMA