Pew study shows direct visitors are more engaged with news sites

Visitors who go directly to news websites spend about three times as long there as those who arrive via search engine or social media according to a new research report released by the Pew Research Center. Readers who type in the news outlet’s specific URL address or have the page bookmarked spend a greater amount of time on the site, view more pages and return more frequently than those who are referred via a search engine (Google, Yahoo, Bing) or social networking sites such as Facebook or Twitter.

Click here to view detailed findings of the Pathways to Digital News study »

The Pew study examined site traffic data from comScore on 26 of the most popular U.S. news websites during April, May and June of 2013.

Source: Pew Research Journalism Project