AAM changes reporting structure for Canadian newspapers

The Alliance for Audited Media (AAM) has announced plans to expand quarterly reporting requirements to all U.S. and Canadian newspapers by 2015. The change will help satisfy media buyers’ need for more frequent and timely data, and support the AAM’s commitment to making its Media Intelligence Center the most robust audited cross-media database in the newspaper industry.

Canadian newspapers are expected to begin filing quarterly data beginning in June 2015.

In addition, all newspapers are encouraged to report monthly usage metrics for their desktop and mobile websites and related apps.

Source: AAM