The Globe and Mail is one of the first media organizations to use MOAT Analytics, a new software suite designed to measure, track and refine online ad and sponsorship campaigns.
As Canadian brand advertisers demand increasingly refined levels of accountability in their media spend, this software is about moving beyond the click and helping brand marketers and premium publishers better understand how consumers pay attention.
Cynthia Young, The Globe and Mail’s director of digital advertising products and innovation, will speak at the upcoming INK+BEYOND conference in Charlottetown, PEI to share her insights on how the paper is using this cutting-edge service to obtain valuable real-time measurement data and gain a better understanding of their online audience attention metrics.
Young has 20 years of experience in progressively senior roles in marketing and advertising with a core focus in digital, emerging, and integrated strategies. She is one of the many industry experts who will be speaking at this year’s national newspaper conference as hundreds of media executives from Canada and around the world come together in beautiful Charlottetown, PEI on May 28-30 for two full days of keynote sessions, training workshops, awards galas, networking events and much more.
For more information about INK+BEYOND 2014, visit www.inkandbeyond.ca.