On both media and ad engagement, newspapers and their sites perform! New research shows print newspapers are the most engaging medium – beating out TV, radio, outdoor, etc. on 11 metrics. Of these 11, four metrics measured ad engagement specifically. Print newspapers were the top medium (earning scores five times higher than average). Newspaper websites also dominate in both media and ad engagement.
For more newspaper research, visit our Fact Sheets page under the Ad Resources section of the site.