The Toronto Star is entering into a partnership with La Presse in Montreal to develop a new tablet edition for the Toronto daily paper. The two papers will share a common tablet technology and offer joint marketing opportunities to national advertisers. The Star will launch its free tablet edition in the fall of 2015 and also anticipates it will eliminate its existing digital paywall at that time.
“This is another important step forward for our industry,” John Cruickshank, publisher of The Toronto Star and president of Star Media Group said. “The new tablet edition will be a key element of our multi-platform evolution.”