Newspapers Canada has launched new research highlighting the power of newspapers in print and digital in selling new vehicles in Canada. This hot-off-the-press study finds newspaper media (print + web) are the most impactful at every stage of the vehicle buying process. Individually, each newspaper medium performs impressively: with print newspapers (#1 or #2 at each stage out of 11 media) and newspaper websites (#3 or #4).
For triggering a visit to a car dealership, newspaper media score well above all else. By medium, print newspapers score right at the top and newspaper websites perform solidly in third. Of those surveyed, 75 percent of people indicated that they read vehicle ads in print newspapers!
This is a quick overview of the key findings of the research. This can be printed or emailed, and key facts can be gleaned from it for use.
Proving Newspaper Media Works for Vehicle Advertising
Newspapers Canada has also released a new case study demonstrating the power of vehicle ads in newspapers in print and online. This vehicle advertiser achieved success with both media but found that print newspaper truly drove success against all the brand measures researched – particularly consideration to buy!