Join us on Friday, January 16 for a free webinar highlighting the power of newspapers in print and digital in selling new vehicles in Canada. During this must-see presentation, Suzanne Raitt, senior vice-president, chief marketing officer, for Newspapers Canada will walk you through Newspapers Canada’s latest vehicle research study and answer all of your questions. This free presentation is recommended for publishers and advertising sales and marketing directors, managers and personnel.
This hot-off-the-press study finds newspaper media (print and digital) are the most impactful at every stage of the vehicle buying process. Individually, each newspaper medium performs impressively: with print newspapers (#1 or #2 at each stage out of 11 media) and newspaper websites (#3 or #4). For triggering a visit to a car dealership, newspaper media score well above all else. By medium, print newspapers score right at the top and newspaper websites perform solidly in third. Of those surveyed, 75 percent of people indicated that they read vehicle ads in print newspapers!