New research on audience engagement with flyers and inserts

Since 2011, Newspapers Canada has partnered with the Flyer Distribution Standards Association (FDSA) to conduct research to understand Canadians’ relationship with flyers and to identify and examine consumer engagement with various types of flyers and direct-to-consumer media. Category specific data was collected in each of the three Consumer Engagement Studies to date.

Top line public data is available on the Newspapers Canada website at and category specific data can be purchased through the FDSA website at