Statistics Canada Reports 2013 Total Operating Revenue for Magazines at $2 billion

Statistics Canada has released their report on periodical publishing revenues from 2013, down slightly from the previous survey in 2011. The periodical publishing industry generated total operating revenue of $2.0 billion in 2013. In 2013 advertising sales accounted for 59.2%, compared to 73.8% in the previous survey (2011). General interest and other periodicals accounted for the majority of circulation (85.7%). Controlled circulation periodicals represent about a third of total circulation, compared to 41% in 2011.

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The definition of periodical publishing, according to Statistics Canada (NAICS 511120), includes “magazine or periodical publishers, primarily engaged in carrying out operations necessary for producing and distributing magazines and other periodicals, including gathering, writing, soliciting and editing articles, and preparing and selling advertisements. Periodicals are published at regular intervals, typically on a weekly, monthly or quarterly basis. These periodicals may be published in printed or electronic form.”