Since 2002, government spending in Canada has changed dramatically. The impact of the Internet is evident in the government advertising strategy; Internet spending has gone from less than 1% in 2002-2003 to 27% in 2013-2014. This is a global trend, evident in many countries. These increases have been primarily at the expense of print advertising in Canada (magazines, daily newspapers, community newspapers).The Government of Canada spent $75,213,380 on advertising (media and production) in 2013-2014. Total 2013-2014 spending on traditional media (excluding production and commissions) was $56,846,443. Total newspaper advertising was only $4,317,731.
Newspapers Canada has released a new report on Government Advertising and Newspapers that provides a comprehensive review of current and past spending as well as a detailed listing of expenditures by Institution and Campaign.