Federal government advertising must deliver substance

The Government of Canada spent $75,213,380 on advertising (media and production) in 2013-2014. Advertising in community newspapers (excluding Official Language, Ethnic and Aboriginal publications) accounted for just $867,153. On average this results in annual federal government spending of only $1,021 in each of Canada’s 849 local community newspapers.

Newspapers Canada has prepared a report designed to provide publishers with information on the issues regarding government advertising spending as well as a sample Opinion/Editorial piece to help educate readers.


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