Vividata releases Local Market Newspaper Study

Vividata has released updated readership data for 35 daily newspapers in 30 markets in its Q2 2015 Local Market Newspaper Study. This interim readership report is a combination of new data from January to June 2015 blended with the previous NADbank data.

These 30 markets will have 100% new data in the Vividata Fall 2016 release.

Details about markets and newspapers measured in this interim release, along with topline results, can be found online at