81% of Canadians are reading newspapers

The latest research from Vividata confirms that more than eight out of ten Canadians report reading a newspaper in print or digital format in the past week. The newspaper habit is particularly strong in Quebec (84%) and in the Prairies (83%). Adults 50+ years old account for almost half the measured population and are among the strongest readers with 86% readership.Even younger readers (18-34 years) enjoy the newspaper habit with 77% readership in the past week. The research also shows that personal and household incomes are 25% higher than average for newspaper readers.

Source: Vividata