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Industry Campaigns

Welcome to the industry ad campaigns page. These campaigns are designed for member newspapers to promote the news media industry. Ad material is available for use in print, digital and social platforms – at no charge. Publishers are welcome to use their own logo in place of, or in conjunction, with existing logos.

Review the different campaigns below and download material from any or all of them. Feel free to run the ads as often as you wish. To access the downloads, simply click on the links below. Ad creative has been designed in several different standard sizes but source files are available to customize sizes to fit your specs.

If you have any questions about the campaign, please contact Kelly Levson, Director of Marketing and Research, at klevson@newsmediacanada.ca.

BELIEVE IT or NOT?

Four out of five people in Canada turn to print or digital newspapers as their trusted source for news and information. Research finds that they trust the ads too – more than any other medium.

News Media Canada is pleased to offer 2024 versions of the previous Believe It? campaign ads for newspapers to download and publish in their print editions and feature on their websites.

Click here to choose from a variety of formats and download the InDesign source files.

You’re in good hands.

Celebrate the power of words and local homegrown news.

Every day, champions across the country stand up for their communities, raise their hands to ask the tough questions and uncover the truth.

Developed as part of the 2023 National Newspaper Week program, this campaign celebrates local champions who use the power of their words to keep their communities connected and informed.

Click here to choose from a variety of formats and download the InDesign source files.

When Social Media Blocks Your News

It is time to support Canadian media.

With threats of social media blocking access to news sources, let’s encourage Canadians to visit our trusted Canadian news sources to get their news directly.

News Media Canada has produced a house ad for publishers to run on their own social media channels, in their printed pages, and on their websites.

Publishers are encouraged to add their own logo and link to their own news sites for social and digital formats. Captions are provided for social media placements.

Click here to choose from a variety of formats and download the InDesign source files.

Millennials Read Newspapers

Gen Y and Gen Z read newspapers.

Younger readers (Gen Z and Gen Y/Millennials) are strong readers of newspapers in digital and print, driven by access on their phones. They are active in exploring alternate ways of accessing newspaper content like e-papers, podcasts and smart speakers.

News Media Canada has produced this new house ad for publishers to run in their pages and on their digital channels.

Click here to choose from a variety of print ad sizes or download the InDesign source files to create your own custom size. Add your own logo to customize the ad for your paper.  Digital ads can be linked to your own media kit or www.championthetruth.ca.

Newspapers 24/7: 2024

On the same page. Four out of five people in Canada (81%) read newspaper content each week and trust the content they read, in traditional and online formats.

Newspapers in print and in digital are an effective advertising medium, no matter whom you’re trying to reach. You want to reach those younger generations? They’re reading newspapers. You want to reach the older generations? They’ve always read newspapers.

What do younger readers and their boomer counterparts have in common? They’re both on the same page with their love for the print medium, according to the latest Newspapers 24/7 survey.

News Media Canada has produced this ad campaign for publishers to celebrate the enduring strength of newspapers.  Click here to view and download ad material for print, digital and social.

Big Words

Celebrate the power of words and the people behind the local press.

As part of the 2022 National Newspaper Week program, News Media Canada created a custom font entitled Champions.

Inspired by the essential service that newspapers provide, the Champions font highlights the power of words and the people who use them to communicate local information to Canadians each and every day.

News Media Canada has produced this ad campaign for publishers to celebrate the power of their words.  Click here to view and download ad material for print, digital and social.

SPOT Fake News

Don’t believe everything you see. The time is always right to promote media literacy in today’s world of misinformation, disinformation and fake news. Teach your readers how to SPOT fake news online in four easy steps with print and digital ads from News Media Canada’s award winning media literacy program.

Download print/digital ad material, small space ads and images sized specifically for social media platforms (Facebook, Instagram) and browse suggested captions and hashtags. Click here to view available material.

Social Media Showcase

Share images of some of News Media Canada’s industry promotion campaigns to showcase the strengths of newspapers and news media sites.

Download images sized specifically for social media platforms (Facebook, Instagram) and browse suggested captions and hashtags.

Click here to view available material.

Newspapers 24/7: 2022

Great conversations don’t start themselves. Local news is all around us and powers our conversation in all types of settings with reliable stories and information.

Nine out of ten adults (86%) read newspapers, in print and digital formats, at least once a week.  Despite a multitude of media options and digital distractions, readers still turn to traditional news sources.

News Media Canada has produced this new ad campaign for members to start a conversation with their readers.  Click here to view and download ad material for print, digital and social.

Advertise Local 2021

Encourage your readers to shop local and support the advertisers that support their local newspaper and local economy. The COVID-19 pandemic has put stress on small local businesses and encouraging your community to shop locally is critical to their survival. Three quarters of newspaper readers believe it is important to support the advertisers in their local newspapers.

Choose from two creative executions in a variety of print  ad sizes or download the InDesign source files to create your own custom size. Digital material is also available.  Add your own logo or replace the News Media Canada logo to customize the ad for your paper.

Local Matters 2021

Engage your readers to help support local businesses and your community with this Local Matters house ad. Choose from a variety of ad sizes or download the InDesign source files to create your own custom size. Add your own logo or replace the News Media Canada logo to customize the ad for your paper.

Ten Tweetable Truths 2021

Share any or all of the Ten Tweetable Truths with your readers in print or digital ads.  Each “truth” has been designed in a variety of formats and can be used on their own or in combination with each other.

Choose from a variety of print  ad sizes or download the InDesign source files to create your own custom size. Add your own logo to customize the ad for your paper.  Digital ads can be linked to www.championthetruth.ca to give readers access to more Tweetable truths.


Champion The Truth (National Newspaper Week 2019)

Promote the power of newspapers with this industry campaign based on the 2019 National Newspaper Week ads and updated with our Champion The Truth tagline. Choose from three different executions in a variety of print sizes as well as digital ads.