Vividata: Newspapers reach domestic travellers in Canada

Eight in ten domestic travellers are reached each week by newspapers, in print and digital, according to 2015 Vividata research.

And when it comes time to choose destinations, almost half of vacation travel destinations are within Western Canada or Ontario. The majority of domestic vacation travellers choose to travel by car (83%) to their destinations rather than travel by air (25%).


Statistics Canada reports that in the third quarter of 2015, the number of domestic trips increased 4.1% from the same quarter in 2014 to 101.0 million. Total expenditures for those trips rose 6.1% to $17.3 billion.