The Globe and Mail has partnered with SlimCut Media to launch in-article video advertising embedded within its digital content. Videos will autoplay as readers scroll through the article, with sound muted until a cursor is placed over the video. Currently available on desktop and to be rolled out on mobile platforms in the coming months, SlimCut’s Outstream video units will be sold directly to by the Globe sales team.
“We remain committed to providing our advertisers with a variety of options to suit their needs,” said Andrew Saunders, Chief Revenue Officer at The Globe and Mail. “SlimCut’s outstream format has expanded and diversified our video advertising offering across devices, with a highly viewable format that is very attractive to our advertisers.”
SlimCut Media has worked with a number of Canadian news organizations on video advertising initiatives, including La Presse, The Chronicle Herald, Postmedia, Toronto Star and Le Journal de Montreal.