In Spring 2016, Newspapers Canada will be releasing three new research studies on the newspaper industry:
2016: Newspapers 24/7
Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research, conducted in January 2016, confirms the continued strength of newspaper readership. View 2016 Newspapers 24/7 research.
Community Newspapers Drive Results
On April 29, Newspapers Canada released the results of a new study on community newspapers and the automotive path to purchase. This research, funded by Canadian Heritage, was designed to provide a snapshot of engagement with community newspapers and the role they play in the automotive planning and decision making process. View Community Newspapers Drive Results research.
Newspapers in the Automotive Path to Purchase – Launching Friday, May 27
On May 27, Newspapers Canada will release a follow up report to the Automotive Path to Purchase study. Additional research was undertaken to further explore the stages of the automotive path to purchase and the media that shape the process.
On April 14, 2016, Vividata also released the first results of a full year of 2015 fieldwork.