COPA Digital Media Spotlight Community News Content (Part 1): Print, TV and Radio digital convergence

The little siblings of major urban news media are the ones that cater to smaller communities and cultural groups. The latest COPA Digital Media Spotlight shows what is evolving in the Community News space as we see television, radio and newspapers crossing over each other with similar content.

This segment of the media industry has been hit hard by the digital age as print distribution changed to weekly, and they needed to adapt or perish. Read on to see how publishers across the country are addressing these challenges by looking for new sources of revenue and strategies to engage readers to stay a little longer per visit.

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