The most recent research from Vividata shows that readers of all ages are engaging with newspaper brands on multiple platforms.
In fact, for adults 18 to 64, more than 50 per cent of their newspaper readership is now cross-platform — a significant change from five years ago. Digital readership has more than doubled since 2012.
The shift to mobile is significant. Readership via a desktop/laptop continues to decrease as mobile and cross-device readership continues to grow exponentially, with more than 70 per cent of digital readers now using multiple devices to read newspapers. Since 2012, cross-device readership has increased more than 400 per cent.