A new study from Newsworks in the U.K. shows that newspaper advertising increases overall return on investment by three times. Advertisers who want to maximize their value can triple their impact by partnering with newspaper platforms for promotional campaigns.
Newspaper advertising also helps boost the influence of other media; newspapers make TV twice as effective and make online display ads four times more effective.
“It is clear that newspaper brands boost other media as well as performing a powerful role in their own right,” said Newsworks CEO Rufus Olins. “Running a campaign without newspapers is like trying to bake a cake without baking powder.”