Readership of daily newspapers remains strong: Vividata study

Vividata’s latest research results confirm consistent readership levels across all newspapers. Newspapers play an important part in Canadian lives, reaching eight out of 10 adults per week, however the way they are reading continues to change.

On the average weekday, 70 per cent of adults read newspaper content in print or digital while 30% read digital only. Across Canada net digital and print weekly reach varies by market, from 73 per cent in Regina to a high of 88 per cent in Winnipeg.

While readership has not changed, what has changed is Vividata’s ability to measure digital readership with greater accuracy and timely reporting.

The next release from Vividata, scheduled for early Fall 2016, will report on the period of July 2015 through to June 2016.

For more information on the results of the Canadian consumer study, please click here

2016 Q1 - Eight out of ten