Newspapers Canada president and CEO John Hinds recently spoke to Marketing magazine about the impact that the new Facebook algorithm could have on Canadian newspaper publishers who share their content online. Earlier this summer, the social media platform adjusted its algorithm to prioritize posts shared by users’ friends and family connections. As a result, Facebook users may be seeing less content from external pages (including media publishers) in their newsfeed.
“The realities of how digital media organizations deliver their content to their audiences is in constant evolution,” said Hinds in the article. “What we know, however, is that the readership for Canadian newspapers is strong.”
Hinds goes on to highlight recent readership research from Totum Research that indicates strong readership numbers in Canada across all platforms.