Online news consumers favour text over video content

Despite the increasing popularity of photo galleries and video content, text-based news articles are still the most-read content according to the new 2015 Global Digital Media Trendbook from World Newsmedia Network. News consumers in 10 countries around the world were surveyed in order to determine their preferred type of online content (text, video, audio, photo).

For the most part, respondents indicated that they, “preferred reading text-based news, supplemented by a small amount of video.” In the United States, 37% of news consumers indicated that they take this hybrid approach by choosing to read news by predominantly by text and occasionally supplementing their reading by watching news videos of interest. Almost one third of respondents from the U.S. (32%) noted that they read news by text only, in article and list form.

For more information, download the executive summary of the 2015 Global Digital Media Trendbook at